# Reports & Analytics

Track your SEO progress with comprehensive reports and analytics. Monitor your website's performance, track improvements, and measure the impact of your SEO efforts over time.

## Report Types

### SEO Performance Report

Comprehensive overview of your website's SEO health, including scores, issues, and recommendations.

- Overall SEO score and trends
- Issue breakdown by category
- Progress tracking over time

### Technical Audit Report

Detailed analysis of technical SEO elements, performance metrics, and optimization opportunities.

- Page speed and Core Web Vitals
- Mobile optimization analysis
- Technical issue identification

### Content Analysis Report

In-depth content analysis including keyword usage, content quality, and optimization opportunities.

- Keyword density and usage
- Content structure analysis
- Meta tag optimization

### AI Recommendations Report

AI-generated recommendations and fixes prioritized by impact and implementation difficulty.

- Prioritized fix recommendations
- Implementation difficulty ratings
- Expected impact assessment

## Report Dashboard

app.instarank.com/reports

### Key Metrics

**85**  
Overall SEO Score  
+5 from last month

**12**  
Issues Fixed  
This month

**8**  
AI Fixes Applied  
Automated

### Performance Trends

SEO Score Over Time

## Report Features

### Export & Sharing

Export your reports in multiple formats and share them with your team or clients.

#### PDF Reports

Professional PDF reports for client presentations

#### Excel Export

Detailed data in spreadsheet format for analysis

#### Share Links

Secure links to share reports with stakeholders

### Automated Reporting

Set up automated reports to receive regular updates on your SEO progress without manual effort.

#### Report Scheduling

- Weekly progress reports
- Monthly comprehensive analysis
- Quarterly performance reviews

#### Delivery Options

- Email delivery
- Slack notifications
- Dashboard alerts

### Custom Metrics & KPIs

Track the metrics that matter most to your business with customizable KPIs and goal setting.

#### Goal Setting

- Set target SEO scores
- Define improvement milestones
- Track progress against goals
- Celebrate achievements

#### Custom Dashboards

- Choose your key metrics
- Create custom views
- Save dashboard layouts
- Share with team members

## Understanding Your Reports

### Key Metrics Explained

- **SEO Score**: Overall SEO health (0-100 scale)
- **Critical Issues**: High-priority problems affecting search rankings
- **Page Speed Score**: Website loading performance (0-100 scale)
- **Mobile Score**: Mobile optimization level (0-100 scale)

### Trend Analysis

- **Improving**: Positive trend in SEO performance
- **Stable**: Consistent performance over time
- **Declining**: Performance needs attention

## Report Best Practices

### Regular Monitoring

✓ Weekly Reviews: Check progress and address new issues quickly  
✓ Monthly Analysis: Deep dive into performance trends and patterns  
✓ Goal Tracking: Monitor progress against your SEO objectives

### Action Planning

1. Prioritize Issues: Focus on critical issues first for maximum impact  
2. Set Timelines: Create realistic deadlines for implementing fixes  
3. Measure Impact: Track the results of your SEO improvements

## Start Tracking Your Progress

Begin monitoring your SEO performance with comprehensive reports and analytics.

[View Reports](https://app.instarank.com/) [Get Started Guide](/content/docs/quickstart/index.html)